More than 50 percent of Australians shop for clothes on the internet, making them the most popular item on Aussi online shopping lists. Other popular items include physical media like books, CDs, DVDs and games as well as consumer electronics like cell phones, according to the Statista Global Consumer Survey. Food and drink were quite high up on the list with around a quarter of Australians saying they had bought groceries online in the past year.

When asked what items they preferred to purchase online rather than offline, physical media ranked highest. Around a quarter of Australians still said that they did not prefer online purchases over store purchases at all.

Two thirds of Australians reported to researching products online before making a bigger purchase, half of them on their cell phones or tablets. 57 percent of respondents said they found online customer reviews helpful.